Readings

The content and media are more sophisticated because users/audience-members are more sophisticated...

... of course with lower barriers to entry (media making tools / internet are easily accessed), the content-creation and distribution field is leveled ... thus more competitive than it ever has been.

..and with old lines between content and form breaking down.... producers are now creators of a variety of modes of experience... not one-trick ponies..

So it sort of goes without saying that in such an unsettled and increasingly complex and competitive environment, the creative innovators will be the long term survivors..