Sunday, August 5, 2007

Convergence Example... I think...

So GMail is doing this video thing... where everyone can make part of a video and "join" in...

http://mail.google.com/mail/help/gmail_video.html#utm_source=en-et-newfea&utm_medium=et&utm_campaign=en


Very interesting "participatory" use of technology to, I guess, advertise their service and perhaps grow brand loyalty? Not sure, but either way I thought I'd share...

1 comment:

Ravi said...

I was amused and excited about this at first... until I thought about the free advertising they were getting.

It's like when Judy O'Connor wore a Coke sweater during my sophomore year in high school and I berated her for being a billboard.